Pre – trip planning and decision making process: Case of AirBnB

Fetingyte, Karolina

4. term

Culture, Communication and Globalization, Master

2016

2016-05-31

46

Dette studie undersøger, hvordan rejsende lærer og indsamler information før deres rejse, når de planlægger at booke overnatning via Airbnb, og hvordan denne viden påvirker deres valg. Fordi det undersøgte fænomen er relativt nyt, er studiet eksplorativt. Målet er at skabe en klarere forståelse af, hvordan folk søger, sammenligner muligheder og beslutter, hvad de vil booke i planlægningsfasen før afrejse.

This study explores how travelers learn and gather information before their trip when they plan to book accommodation through Airbnb, and how that knowledge influences their choices. Because the phenomenon being studied is relatively new, the study takes an exploratory approach. The aim is to build a clearer understanding of how people search, compare options, and decide what to book in the planning stage before travel.

[This abstract was generated with the help of AI]

Information technologies ; collaborative consumption ; pre-trip planning ; information search ; decision making process ; consumer behavior ; tourism product

Download
View record in AAU Student Projects