Pervasive and Persuasive Systems in Information Architecture: Communicating with Users
Author
Callesen, Simon Kirkeby
Term
4. Term
Education
Publication year
2014
Submitted on
2014-10-20
Pages
59
Abstract
This thesis examines how a company can motivate customers to communicate through a shared information system rather than traditional channels, using a case with the design firm Ideaal and the collaboration platform Podio. Guided by a Gadamerian hermeneutic approach, it synthesizes theory from information architecture, persuasive technology, and pervasiveness. Building from categorization into the first three IA systems (organization, labeling, and navigation; search is excluded), the work integrates key concepts from persuasion and pervasiveness to reveal overlaps and mutual reinforcement. Based on this theoretical synthesis, the thesis analyzes Podio’s strengths and weaknesses for onboarding and everyday use, and proposes a revised information architecture presented as mock-ups (implementation was not possible due to platform constraints). It concludes that successful user adoption requires combining all three domains: persuasive techniques applied at the micro level can scale into pervasive patterns across the system, with implications for the overall design of the information architecture.
Specialet undersøger, hvordan en virksomhed kan få kunder til at kommunikere via et fælles informationssystem frem for traditionelle kanaler, med udgangspunkt i en case med designfirmaet Ideaal og samarbejdsplatformen Podio. Med Gadamer-inspireret hermeneutik som tilgang sammensætter arbejdet teori fra informationsarkitektur, persuasiv teknologi og pervasiveness. Informationen struktureres fra kategorisering til de første tre IA-systemer (organisation, labeling og navigation; søgning udelades) og udvides med centrale begreber fra persuasion og pervasiveness for at afdække overlap og gensidig styrkelse. På baggrund af denne teoretiske syntese analyseres Podio for styrker og svagheder i mødet med nye brugere og i daglig brug, hvorefter der udvikles forslag til en forbedret informationsarkitektur præsenteret som mock-ups (platformbegrænsninger forhindrede implementering). Specialet konkluderer, at virkningsfuld brugeradoption kræver en kombination af de tre felter: persuasiv teknologi kan målrettes mikroniveauet i enkeltfunktioner, skaleres til et gennemtrængende mønster i hele systemet og dermed påvirke den overordnede udformning af informationsarkitekturen.
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