Partnering for sustainable business development: An investigation of how furnX can initiate new collaborative partnerships in the supply chain to achieve sustainable business development
Translated title
Partnering for sustainable business development
Author
Kristensen, Heidi Simone
Term
4. Term
Publication year
2016
Submitted on
2016-06-02
Abstract
This thesis explores how the furniture company furnX can initiate collaborative partnerships across its supply chain to advance sustainable business development within the transition from a linear to a circular economy. Using a case study perspective and informed by interviews with furnX and supply chain stakeholders, the study identifies three prerequisites for partnership-driven sustainability: an internal shift that embeds sustainability in strategy and everyday practices; careful partner selection aligned with a clear purpose and complementary resources; and active management of the partnership process grounded in trust and mutual understanding. The findings indicate that partnerships aimed at implementing sustainable business models can support furnX’s sustainability ambitions, provided that partners recognize the difference between short-term feasibility and long-term benefits. When this condition is acknowledged, the potential for new collaborations that create value for all actors in the supply chain increases.
Dette speciale undersøger, hvordan møbelvirksomheden furnX kan igangsætte samarbejder i sin forsyningskæde for at fremme bæredygtig forretningsudvikling i overgangen fra en lineær til en cirkulær økonomi. Med et casestudieperspektiv og baseret på interviews med furnX og aktører i forsyningskæden identificerer studiet tre forudsætninger for bæredygtighed gennem partnerskaber: en intern omstilling, hvor bæredygtighed indlejres i strategi og daglig praksis; omhyggelig udvælgelse af partnere i tråd med et klart formål og komplementære ressourcer; samt aktiv styring af partnerskabsprocessen med fokus på tillid og gensidig forståelse. Resultaterne viser, at partnerskaber rettet mod implementering af bæredygtige forretningsmodeller kan understøtte furnX’s målsætninger, hvis partnerne anerkender forskellen mellem kortsigtet gennemførlighed og langsigtede gevinster. Når denne præmis er accepteret, øges potentialet for nye samarbejder, der skaber værdi for alle aktører i forsyningskæden.
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