Online Marketing: New models of advertising
Authors
Eriksen, Kim ; Hemmingsen, Claus
Term
4. Term
Publication year
2008
Pages
117
Abstract
Dette speciale er udarbejdet som en del af Cand.Merc.Ibe-uddannelsen. Formålet er at undersøge, om og hvordan virksomheder udnytter mulighederne i internetbaseret annoncering og branding. Specialet giver læseren et overskueligt indblik i, hvordan virksomheder arbejder med at nå kunder online og opbygge deres brand.
This thesis is completed as part of the Cand.Merc.Ibe program. It examines whether, and how, companies make use of the opportunities in internet advertising and branding. The thesis gives readers a clear overview of how businesses approach reaching customers online and building their brands.
[This summary has been rewritten with the help of AI based on the project's original abstract]
Keywords
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