Noticing and the Hidden Potential of More-than-Human Actors in Service Design: Exploring Sustainability-focused Educational Services through the Case of Avnø Eco-village
Translated title
Noticing and the Hidden Potential of More-than-Human Actors in Service Design
Authors
Wenzlova, Katerina ; Giurda, Victoria Belen
Term
4. term
Education
Publication year
2024
Submitted on
2024-05-23
Abstract
Denne afhandling undersøger, hvordan mere-end-menneskelige (More‑than‑Human, MtH) perspektiver kan integreres i servicedesign for bæredygtighedsorienterede uddannelsestilbud ved at arbejde med “noticing” – en praksis, der gør relationer og behov på tværs af mennesker, dyr, planter og steder synlige. Med Avnø Økolandsby som casestudie anvendte vi en Double Diamond-proces med litteraturstudie og en række metoder: inspirationssessioner, feltbaserede noticing-øvelser (bl.a. podcastværktøj, servicesafari, Noticing‑workbook), ekspertinterviews, spørgeskemaundersøgelse, feltbesøg, MtH design-prober, økosystemkortlægning, affinity mapping, MtH‑personas, brugerrejser, ideationsworkshops og serviceblueprints. Arbejdet resulterede i et kontekstspecifikt servicekoncept og i en begrebsliggørelse af to komplementære tilgange til noticing i servicedesign: en eksplorativ tilgang (situationsnær, sansende og åbent undersøgende) og en systemisk tilgang (kortlægger forbindelser, strømme og påvirkninger). Tilsammen giver de struktur til at inddrage MtH‑aktører og kommunikere deres behov gennem designprocessens faser. Afhandlingen peger på, at noticing kan styrke opmærksomhed, ansvarlighed og beslutninger i servicedesign mod mere bæredygtige uddannelsesforløb; detaljerede effekter og begrænsninger rækker ud over dette uddrag.
This thesis explores how More‑than‑Human (MtH) perspectives can be integrated into service design for sustainability‑focused educational offerings by working with “noticing”—a practice that makes relationships and needs across humans, animals, plants, and places visible. Using Avnø Eco‑village as a case, we followed a Double Diamond process with a literature review and multiple methods: inspiration sessions, field‑based noticing exercises (podcast tool, service safari, Noticing workbook), expert interviews, a user survey, a field visit, MtH design probes, ecosystem mapping, affinity analysis, MtH personas, user journeys, ideation workshops, and service blueprints. The work produced a context‑specific service concept and articulated two complementary approaches to noticing in service design: an explorative mode (situated, sensory, and openly investigatory) and a systemic mode (mapping connections, flows, and impacts). Together they provide structure for involving MtH actors and communicating their needs throughout the design process. The thesis indicates that noticing can enhance awareness, accountability, and decision‑making in service design toward more sustainable educational services; detailed effects and limitations are beyond this excerpt.
[This summary has been generated with the help of AI directly from the project (PDF)]
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