Multi-sided Business Models Implementation in Healthcare Sector in Denmark: How are multi-sided business models implemented in healthcare sector in Denmark: The cases of mHealth applications.
Authors
Pownall, Lulu Ernest Michael ; Sakinskaite, Justina
Term
4. Term
Publication year
2016
Submitted on
2016-06-08
Pages
140
Abstract
This thesis examines how multi-sided business models are implemented in Denmark’s healthcare sector, with a particular focus on telemedicine and mHealth. It is framed by the broader digital transformation of healthcare in the EU and Denmark’s strong eHealth position, including policy initiatives, market readiness, and known barriers such as interoperability, evidence of cost-effectiveness, and legal clarity. The theoretical foundation spans business model evolution, multi-sided platforms, and model configurations. Methodologically, the study uses a qualitative multiple case design featuring four Danish firms (Monsenso, FirstAED, TeleSkin, and Vertic), drawing on semi-structured interviews and document review, followed by thematic coding and cross-case comparison. The analysis explores the motives for adopting multi-sided models, how these models are configured in practice, and the challenges firms face within a regulated healthcare ecosystem. Specific empirical findings and case-level results are presented in the thesis’s analysis and findings chapters, but are not included in the provided excerpt. The study contributes a structured view of drivers, design patterns, and implementation considerations to inform firms and policymakers working with multi-sided business models in Danish healthcare.
Specialet undersøger, hvordan multisidede forretningsmodeller bliver implementeret i den danske sundhedssektor med særligt fokus på telemedicin og mHealth. Udgangspunktet er den digitale omstilling af sundhedsvæsenet i EU og Danmarks stærke position inden for eHealth, herunder politiske tiltag, markedsparathed og kendte barrierer som interoperabilitet, dokumentation af omkostningseffektivitet og juridisk klarhed. Teoretisk trækker specialet på litteratur om forretningsmodellens udvikling, multisidede platforme og modelkonfigurationer. Metodisk anvendes et kvalitativt multiple case-studie af fire danske virksomheder (Monsenso, FirstAED, TeleSkin og Vertic), baseret på semistrukturerede interviews og dokumentgennemgang, efterfulgt af tematisk kodning og tværgående sammenligning. Analysen adresserer motiver for at vælge multisidede modeller, hvordan modellerne konfigureres i praksis, samt hvilke udfordringer virksomhederne møder i et reguleret sundhedsøkosystem. De konkrete empiriske resultater og case-fund præsenteres i specialets analyse- og findings-kapitler, men fremgår ikke fuldt ud af det udleverede uddrag. Specialet bidrager med et overblik over drivkræfter, designmønstre og implementeringsspørgsmål, der kan informere virksomheders og beslutningstageres arbejde med multisidede forretningsmodeller i dansk sundhed.
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