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A master's thesis from Aalborg University
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More than a cup of coffee? A case study of Chinese coastal and inland consumers' values towards international name-brand coffee shops

Translated title

More than a cup of coffee? A case study of Chinese coastal and inland consumers' values towards international name-brand coffee shops

Author

Term

4. term

Education

Culture, Communication and Globalization, Master

Publication year

2014

Submitted on

Keywords

china ; coffee ; consumer ; value

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