Modern Internet development and knowledge-based economy: Google Discourse Study
Author
Staniszewski, Michal
Term
10. term
Publication year
2010
Submitted on
2010-07-30
Pages
49
Abstract
Afhandlingen undersøger den tætte sammenhæng mellem moderne erhvervsliv og internetbaserede kommunikationsteknologier. Den viser, hvordan IT-revolutionen skabte nye måder at nå kunder på, håndtere data og samarbejde, og hvordan viden som nøgleaktiv førte til en informationsindustri, der organiserer information for at øge anvendelseseffektivitet. Google fungerer som et centralt case: Som markedsleder med et bredt tjenestespektrum kan dets praksis og indflydelse belyse bredere ændringer i teknologilandskabet. Metodisk undersøger afhandlingen de mekanismer, der stabiliserer Googles markedsposition, og hvordan virksomheden fremmer sin vision for webbets udvikling. Den anvender Critical Discourse Analysis (CDA), en metode der undersøger, hvordan sprog og kommunikation afspejler og forstærker magtrelationer. Ved at analysere Googles sprog, udtryksstil, foretrukne metaforer og produkter som bærere af ideer og politiske udsagn i den moderne internetdiskurs, identificerer studiet, hvilke aspekter af informationsindustrien og den vidensbaserede økonomi kan være problematiske – og hvorfor.
This thesis examines the close link between modern business and internet-based communication technologies. It shows how the IT revolution created new ways to reach customers, manage data, and collaborate, and how treating knowledge as a key asset gave rise to an information industry focused on organizing information for efficient use. Google serves as a central case: as a leading company with a wide range of services, its practices and influence help illustrate broader shifts in the technology landscape. Methodologically, the thesis investigates the mechanisms that stabilize Google's market position and how the company promotes its vision for the development of the Web. It uses Critical Discourse Analysis (CDA), a method that studies how language and communication reflect and reinforce power relations. By analyzing Google's language, style, favored metaphors, and products as carriers of ideas and political statements in contemporary internet discourse, the study identifies which aspects of the information industry and the knowledge-based economy may be problematic, and why.
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