Materialism and Conspicuous Consumption: A Case Study on Netflix's Reality Series 'Bling Empire' from a Global Consumer Perspective: Materialism and Conspicuous Consumption
Author
Svenningsen, Julie Del Gado
Term
4. term
Publication year
2023
Submitted on
2023-02-28
Pages
70
Abstract
Dette speciale argumenterer for, at Netflix fungerer som en kanal, der bringer reality-programmer, som fremmer materialisme og iøjnefaldende forbrug (forbrug for at vise status), ud til sine abonnenter. Med platformens globale rækkevidde og den voksende produktion af originale film og reality-serier er Netflix et oplagt udgangspunkt for at undersøge, hvordan streamingindhold kan analyseres diskursivt—det vil sige, hvordan det indgår i og påvirker bredere samtaler i samfundet. Specialet placerer Netflix og dets reality-indhold i en større kontekst af mediekultur og forbrug og spørger, hvordan sådanne fortællinger cirkulerer og påvirker den offentlige debat.
This thesis argues that Netflix serves as a channel that delivers reality shows promoting materialism and conspicuous consumption (buying or displaying goods to signal status) to its subscribers. Given the platform’s global reach and its growing slate of original films and reality series, Netflix provides a useful case for examining streaming content discursively—that is, as part of broader public conversations. The thesis situates Netflix and its reality programming within wider debates about media and consumer culture and asks how these narratives circulate and shape discussion.
[This summary has been rewritten with the help of AI based on the project's original abstract]
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