Matchmoved Architectural Visualization
Translated title
Matchmoving til arkitekturvisualizering
Authors
Etzerodt, Kim ; Lykkegaard Jensen, Mikkel
Term
4. term
Education
Publication year
2011
Submitted on
2011-05-27
Pages
134
Abstract
Denne afhandling undersøger, hvordan matchmoving—en filmteknik, der justerer 3D-modeller til levende optagelser, så de fremstår som en del af scenen—kan supplere nutidens metoder i arkitektonisk visualisering (3D-stillbilleder og 3D-animationer). Studiet gennemgår historien og teknikken bag matchmoving, formålet og historien om arkitektonisk visualisering i branchen, konceptet Faction (at blande faktiske optagelser med konstruerede visuelle elementer), filmteknikker samt interviews med visualiseringsvirksomheder. På den baggrund blev der udviklet og testet et design: en kort film, hvor en 3D-bygning blev lagt ind i virkelige optagelser med mål om en meget realistisk stemning (høj verisimilitet, dvs. oplevelsen af at noget virker virkeligt). Ekspertrespondenter vurderede, at branchen endnu ikke er klar til at acceptere denne tilgang som et salgsredskab. Testen pegede dog stærkt på, at matchmoving kan være værdifuldt til at formidle bygningens fysiske tilstedeværelse i en virkelig kontekst, frem for at jagte en realistisk stemning, eller til at omdefinere realisme til en mere visuelt behagelig stil.
This thesis examines how matchmoving—a technique that aligns 3D models with live-action footage so they appear part of the scene—could complement current architectural visualization methods (3D stills and 3D animations). The study reviews the history and technique of matchmoving, the role and history of architectural visualization in the industry, the concept called Faction (mixing factual footage with constructed visuals), film techniques, and includes interviews with visualization companies. Based on this, a design was developed and tested: a short film that placed a 3D building into real video, aiming for a highly realistic mood (high verisimilitude, the appearance of being real). Expert respondents indicated the industry is not yet ready to accept this approach as a sales tool. However, the test strongly suggested matchmoving could be valuable for conveying a building’s physical presence in a real setting, rather than strictly pursuing a realistic mood, or for redefining realism into a more visually pleasing style.
[This abstract was generated with the help of AI]
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