Market studie for La Casa Latina -Retail Store through the use of medie plan: Market studie for La Casa Latina -Retail Store through the use of medie plan
Translated title
Markedsundersøgelse for La Casa Latina - Detail Butikken gennem brugen af en medieplanlægning: Estudio de mercado para La Casa Latina a través de un plan de medios
Author
Rivero, Natalys Gabriela
Term
4. term
Publication year
2021
Submitted on
2021-05-31
Pages
72
Abstract
This thesis presents a market study for the La Casa Latina retail store. It focuses on using a media plan—a structured plan for which media and channels to use, and when—to support marketing. The work outlines how to identify target audiences and prioritize relevant channels, such as digital platforms, print media, or local outreach. The aim is to provide a clear basis for reaching potential customers more effectively and improving the store’s visibility.
Denne opgave præsenterer et markedstudie for detailbutikken La Casa Latina. Fokus er på at anvende en medieplan – en plan for hvilke medier og kanaler der skal bruges, og hvornår – til at støtte markedsføringen. Arbejdet skitserer, hvordan målgrupper kan identificeres og relevante kanaler prioriteres, fx digitale platforme, trykte medier eller lokale aktiviteter. Målet er at give et overskueligt grundlag for at nå potentielle kunder mere effektivt og styrke butikkens synlighed.
[This apstract has been rewritten with the help of AI based on the project's original abstract]
Keywords