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A master's thesis from Aalborg University
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Manage the Adoption of CRM Technologies: An exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study: n exploration into the tensions and motivational mechanisms that affect Sales Representatives adoption of new CRM technologies - A Case Study

Translated title

Authors

;

Term

4. term

Education

Economics and Business Administration (International Marketing), Master

Publication year

2021

Submitted on

Pages

122

Keywords

Customer Relationship Management (CRM) ; Technology acceptance ; CRM implementation ; Technological change ; Sales representatives

Documents

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