A master thesis from Aalborg University
Make Them Think: Evaluation and strategy for Fokus Folkeoplysning
Author(s)
Term
4. term
Education
Publication year
2010
Submitted on
2010-08-01
Pages
101 pages
Abstract
This thesis deals with the issue of developing new web strategies for the organization of Fokus Folkeoplysning. The research consists of heuristic evaluations, stakeholder interviews and some few other studies. The result of this is an understanding of the Context, Content and Users in relation to the website. Based on these things I develop a new strategy that goes beyond the website and develop both web strategies and business strategies. The important discovery in this relation is that it is important to find ways to motivate the users and attract attention towards Fokus Folkeoplysning. The conclusion is that Fokus Folkeoplysning has to stand out and be different compared to its competitors by arranging offbeat happenings in the public spaces of the city. All of this needs to be backed up by a broad focus on social media, the website and the magazine in a way that inspire and motivate the potential customers to visit the website to read more.
Keywords
Documents
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