Make Them Think: Evaluation and strategy for Fokus Folkeoplysning
Author
Andersen, Jonatan Riber
Term
4. term
Education
Publication year
2010
Submitted on
2010-08-02
Pages
101
Abstract
Specialet undersøger, hvordan Fokus Folkeoplysning kan styrke sin online tilstedeværelse og samlede engagement. Undersøgelsen bygger på heuristiske evalueringer (ekspertvurderinger af brugervenlighed), interviews med interessenter samt nogle få supplerende studier for at forstå websitets kontekst, indhold og brugere. På baggrund af disse indsigter udvikles en strategi, der rækker ud over websitet og kobler webtiltag til overordnede forretningsmål. En central erkendelse er behovet for at motivere brugerne og skabe opmærksomhed om Fokus Folkeoplysning. Specialet konkluderer, at organisationen bør skille sig ud ved at arrangere utraditionelle happenings i byens offentlige rum, understøttet af en bred og koordineret indsats på sociale medier, website og magasin for at inspirere potentielle kunder til at besøge sitet og læse mere.
This thesis explores how Fokus Folkeoplysning can strengthen its online presence and overall engagement. The study uses heuristic evaluations (expert usability reviews), stakeholder interviews, and a few supplementary studies to understand the website’s context, content, and users. Based on these insights, it proposes a strategy that extends beyond the website and aligns web initiatives with broader business goals. A key finding is the need to motivate users and draw attention to Fokus Folkeoplysning. The thesis concludes that the organization should differentiate itself by hosting unconventional happenings in public city spaces, supported by a broad, coordinated effort across social media, the website, and the magazine to inspire potential customers to visit the site for more information.
[This abstract was generated with the help of AI]
Keywords
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