Langeland, Angler's Land: Research on angling tourism on Langeland
Authors
Rat, Cristina Nicoleta ; Borst, Nicolas
Term
4. term
Education
Publication year
2017
Submitted on
2017-05-31
Pages
87
Abstract
This thesis examines Langeland’s potential as an angling destination at a time of growing nature-based tourism, alongside the authors’ plan to take over an accommodation facility on the island. The aim is to understand what motivates anglers to travel, which destination attributes they prefer, and whether Langeland can meet these requirements. Using an interpretivist approach, the study conducted qualitative in-depth interviews with anglers in Region South Denmark, interviews with industry experts, and desk research. The interview design applied laddering within means–end theory and narrative techniques to link concrete destination features to perceived benefits and personal values. Analytically, Pearce and Lee’s Travel Career Pattern was combined with McIntyre & Pigram’s specialization theory by substituting travel experience with angler specialization level; Smith’s generic tourism product, aligned with angling literature, was used to identify desired product elements. Findings indicate common core motives among angling tourists: escape and relaxation, strengthening relationships, stimulation, and nature. Highly specialized anglers are more driven by self-actualization, isolation, and nostalgia, whereas less specialized anglers emphasize recognition and self-development. On the destination side, the physical plant—environmental quality, fishing quality, and facility provision—emerges as critical; Langeland is assessed as strong on these elements, suggesting solid potential for further angling tourism development on the island.
Dette speciale undersøger Langelands potentiale som lystfiskerdestination i en tid, hvor naturbaseret turisme er i vækst, og forfatterne planlægger at overtage en overnatningsfacilitet på øen. Formålet er at forstå, hvad der motiverer lystfiskere til at rejse, hvilke destinationsattributter de foretrækker, og om Langeland kan imødekomme disse krav. Med en interpretivistisk tilgang har projektet gennemført kvalitative dybdeinterviews med lystfiskere i Region Syddanmark samt interviews med brancheeksperter og suppleret med desk research. Interviewarbejdet anvender laddering inden for means-end-teori og narrative metoder for at forbinde konkrete destinationsforhold med oplevede fordele og værdier. Analytisk kombineres Pearce og Lees Travel Career Pattern med McIntyre & Pigrams specialiseringsteori ved at erstatte rejseerfaring med lystfiskerens specialiseringsniveau; desuden anvendes Smiths generiske turismeprodukt, koblet med anglingslitteratur, til at identificere ønskede elementer i produktet. Resultaterne peger på fælles kerne-motiver for lystfiskerturister: at slippe væk og slappe af, styrke relationer, søge stimulation og være tæt på naturen. Højt specialiserede lystfiskere drives i højere grad af selvrealisering, isolation og nostalgi, mens lavere specialiserede vægter anerkendelse og selvudvikling. På destinationssiden fremhæves den fysiske ’plant’—miljøkvalitet, fiske- og fangstmuligheder samt faciliteter—som afgørende for et attraktivt anglingprodukt; her vurderes Langeland at stå stærkt, hvilket indikerer et solidt potentiale for udvikling af lystfiskerturisme på øen.
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Keywords