La Locanda, Customers' perceptions of a årets spot winning restaurant
Author
Noto, Marco
Term
4. term
Publication year
2017
Submitted on
2017-07-31
Pages
64
Abstract
This thesis examines customers’ perceptions of La Locanda, an independent Italian restaurant in Aalborg that received the “årets spot” (place of the year) award from Den Danske Spiseguide in November 2016. It investigates how guests experience the restaurant’s food, wine, and service, whether the award influences their choice of restaurant, and whether they agree with the guide’s criteria for granting the prize. The study employs a qualitative case study using self-administered, hand-delivered questionnaires distributed to La Locanda’s guests. The questionnaire had two parts: one focused on the customer experience and one on awareness of and attitudes toward Den Danske Spiseguide; participants could also add open comments. Findings suggest the award played a limited role in shaping customers’ choices compared to other factors. Word-of-mouth recommendations from family and friends were the primary source of awareness. Overall, the study highlights that guest satisfaction is the most meaningful recognition for La Locanda.
Dette speciale undersøger kunders opfattelser af den uafhængige italienske restaurant La Locanda i Aalborg, som i november 2016 modtog prisen årets spot fra Den Danske Spiseguide. Formålet er at afdække, hvordan gæsterne oplever restaurantens mad, vin og service, om prisen påvirker deres valg af restaurant, og om de er enige i Spiseguidens kriterier for tildelingen. Studiet er et kvalitativt casestudie baseret på selvadministrerede, håndudleverede spørgeskemaer til La Locandas gæster. Skemaerne bestod af to dele: én om kundeoplevelsen og én om kendskab til og holdninger til Den Danske Spiseguide; deltagerne kunne også tilføje frie kommentarer. Resultaterne indikerer, at prisen kun i begrænset omfang påvirkede gæsters valg sammenlignet med andre forhold. Mund-til-mund-anbefalinger fra familie og venner var den vigtigste kilde til kendskab til restauranten. Overordnet peger studiet på, at gæsternes tilfredshed er den mest værdifulde anerkendelse for La Locanda.
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Keywords