Justificatory Narratives in Early-stage Platform Entrepreneurship.: Comparative case study of Uber and Airbnb.
Translated title
Justificatory Narratives in Early-stage Platform Entrepreneurship.
Author
Bhattarai, Manisha
Term
4. semester
Publication year
2026
Pages
64
Abstract
This thesis investigates the justificatory narratives that founders of early-stage platform businesses use to support important decisions about products, design, and market entry under uncertainty. Put simply, it looks at the stories and reasons entrepreneurs develop to make sense of what to build, how to design it, and when and where to launch, especially when reliable data are limited. The thesis clarifies what these narratives are and why they can help structure and communicate decisions in the uncertain early stages.
Afhandlingen undersøger, hvilke begrundende fortællinger (justificatory narratives) stiftere af platformvirksomheder i tidlig fase bruger for at støtte vigtige beslutninger om produkt, design og markedsindtræden, når de står over for usikkerhed. Kort fortalt ser den på de historier og begrundelser, som iværksættere udvikler for at skabe mening i, hvad der skal bygges, hvordan det skal designes, og hvornår og hvor der skal lanceres, især når sikre data er sparsomme. Afhandlingen tydeliggør, hvad sådanne fortællinger er, og hvorfor de kan være nyttige til at strukturere og kommunikere beslutninger i en tidlig, usikker fase.
[This apstract has been rewritten with the help of AI based on the project's original abstract]