A master thesis from Aalborg University
Iterative Service Design: From experience to concept. Designing a digital service to support foreign entrepreneurs.
Author(s)
Term
4. term
Education
Publication year
2016
Submitted on
2016-06-01
Pages
95 pages
Abstract
This Master’s thesis describes the process of designing a digital service for a Belgian government agency to support foreign entrepreneurs in Belgium, and how service design tools, alternated with research and stakeholder involvement, have gradually build on the service experience to define the details of the final concept. First the difficulties experienced by foreign entrepreneurs when they try to start a company in a different country are explored, and networking is identified as one of the biggest challenges. Especially for foreign entrepreneurs, the main benefit of an extensive social network is the ability to gather more knowledge, and access more opportunities and resources. These needs are then contrasted with the interests and requirements of the government, and a common ground is tried to be achieved. The solution is an online meeting place for entrepreneurs, with focus on peer-to-peer knowledge sharing and connecting with fellow entrepreneurs and experts both digitally and physically.
Keywords
service design ; iterative ; entrepreneur ; digital ; experience ; concept
Documents
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