Internationalization - the case of recruitment strategy of AAU
Authors
Kulicheva-Hansen, Tsvetomira Stefanova ; Kraselnikova, Veronika
Term
4. Term
Publication year
2016
Abstract
Afhandlingen undersøger, hvordan internationalisering påvirker rekruttering i højere uddannelse gennem et casestudie af AAU’s rekruttering til kandidatuddannelser i økonomi og erhvervsadministration. Formålet er at kortlægge AAU’s nuværende rekrutteringspraksis og udarbejde anbefalinger til forbedringer ved at analysere, hvordan studerende vælger universitet, og hvilke faktorer der påvirker deres beslutninger. Den teoretiske ramme omfatter en gennemgang af internationaliseringens fordele og barrierer, modeller for international rækkevidde samt beslutningsteori (psykodynamisk, behavioristisk, kognitiv, humanistisk og “garbage can”-tilgangen). Den empiriske tilgang er primært kvantitativ med elementer af aktionsforskning: et spørgeskema er designet, hypoteser er udviklet, data er indsamlet, kodet, renset og analyseret, herunder demografisk profilering, hypoteseafprøvning og analyse af åbne svar. Studiet besvarer tre spørgsmål: Hvad er AAU’s aktuelle rekrutteringsstrategi? Hvordan foregår de studerendes beslutningsproces i forhold til videregående uddannelse? Hvilke forhold påvirker valget? Resultater og konkrete anbefalinger præsenteres i de efterfølgende kapitler og fremgår ikke af det leverede uddrag.
This thesis examines how internationalization is reshaping recruitment in higher education through a case study of AAU’s recruitment to Master’s programmes in Economics and Business Administration. It aims to map AAU’s current recruitment practices and develop recommendations for improvement by analyzing how students choose a university and which factors influence their decisions. The theoretical framework reviews the benefits and obstacles of internationalization, models of international reach, and decision-making approaches (psychodynamic, behaviorist, cognitive, humanistic, and the garbage can model). The empirical design is primarily quantitative with elements of action research: a questionnaire was designed, hypotheses were developed, data were collected, coded, cleaned, and analyzed, including demographic profiling, hypothesis testing, and analysis of open-ended responses. The study addresses three questions: What is AAU’s current recruitment strategy? What is the student decision-making process regarding higher education? Which factors shape that choice? Findings and specific recommendations are presented in later chapters and are not included in the provided excerpt.
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