Internationalization patterns in the automotive industry: a case study of Jaguar Land Rover
Author
Balko, Tibor
Term
4. Term
Publication year
2018
Pages
73
Abstract
Denne afhandling undersøger internationaliseringsmønstre i bilindustrien gennem et casestudie af Jaguar Land Rover (JLR). Efter Tata Motors’ opkøb i 2008 gik JLR fra primært eksportaktiviteter til flere udenlandske satsninger og blev i 2017 udnævnt til Storbritanniens største producent af køretøjer og motorer. Studiet søger at forklare, hvorfor JLR valgte bestemte udenlandske markeder, hvilke markedsindtrængningsformer der blev anvendt, og hvilken hastighed internationaliseringen havde. En omfattende litteraturgennemgang danner ramme for analysen med centrale teorier om internationalisering (bl.a. Uppsala-modellen, transaktionsomkostningsteori, liability of foreignness og outsidership), markedsindtrængningsformer, motiver for direkte udenlandske investeringer samt den relativt underbelyste dimension internationaliseringstempo. Metodisk anvendes en systemtilgang og et enkelt casestudie-design. Analysen karakteriserer JLR’s hjemmemarked og gennemgår kronologisk ekspansionen til Indien, Kina, Brasilien, Slovakiet og Østrig med fokus på markedskontekst, indtrængningsformer og præstation, og afrundes med en vurdering af internationaliseringstempoet. Specifikke empiriske resultater og konklusioner præsenteres senere i afhandlingen; i dette uddrag fremgår detaljerede fund endnu ikke.
This thesis examines internationalization patterns in the automotive industry through a case study of Jaguar Land Rover (JLR). Following Tata Motors’ 2008 acquisition, JLR shifted from mainly export activities to multiple foreign ventures and, by 2017, was named the UK’s largest vehicle and engine manufacturer. The study seeks to explain why JLR selected particular foreign markets, which market entry modes it employed, and the pace of its international expansion. A comprehensive literature review frames the analysis with core internationalization theories (including the Uppsala model, transaction cost theory, and the liabilities of foreignness and outsidership), modes of market entry, motives for foreign direct investment, and the relatively under-researched dimension of internationalization speed. Methodologically, the thesis adopts a systems approach and a single-company case study design. The analysis profiles JLR’s home market and examines its chronological expansion to India, China, Brazil, the Slovak Republic, and Austria, focusing on market context, entry modes, and performance, and concludes with an assessment of the pace of internationalization. Specific empirical findings and conclusions appear later in the thesis; detailed results are not presented in this excerpt.
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