Internationalization of Modern Food Retail Trade in Developing Countries: Challenges and Strategies of African Food Suppliers

Semga Nyugha, Alexander ; Koko, Yves Nombo

4. Term

Economics and Business Administration (International Business Economics), Master

2014

2014-06-06

98 pages

Internationalization is one of the key concepts of today's food retail trade in recent years especially as most global food chains seek to enter developing markets due to saturation in home markets. When going abroad (developing countries), food retailers usually try to implement their modern food retail culture to the developing countries. In this context, this project looks at the challenges faced by African food suppliers as they try to integrate into the modern food supply chain. It also looks at strategies African food suppliers can implement in order to curb these challenges. Furthermore, the place of international business theories in the development of modern food retail trade in developing countries have also been investigated where by the authors argue that business internationalization theories, to a greater extent help to understand the development of modern food retail trade in developing country. Thus this project also finds out that food retail chains choose foreign countries to internationalize based on some location advantages. Hence by using Dunning's OLI Paradigm, Cameroon in Central Africa has been used as a case study to demonstrate why modern food retailers choose one country over the other for their foreign direct investments.

Internationalization, Modern Food Trade, Developing Countries

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