Internal Intercultural Communication and its effect on Employee Engagement
Translated title
Internal Intercultural Communication and its effect on Employee Engagement: A Case Study of a Danish Company with a Workforce Comprising Diverse Nationalities
Author
Dyg, Lise Brogaard
Term
4. term
Publication year
2020
Pages
80
Abstract
This thesis examines how internal intercultural communication influences employee engagement in a Danish company with a multinational workforce, using Eurowind Energy A/S as a case. Guided by research questions on which aspects of internal communication affect engagement and how employees perceive intercultural communication at work, the study draws on literature about employee engagement (e.g., Kahn), internal communication (e.g., Welch and Ruck), and intercultural communication competencies. A qualitative approach is employed, using interviews with Danish and international employees at the headquarters in Denmark and a template analysis of the transcribed data. Findings indicate that employee engagement, internal communication, and intercultural communication are closely interrelated and especially important in workforces comprising different nationalities. At Eurowind Energy, internal intercultural communication contains elements that both promote and lower engagement; attitude and support are significant, and a language policy is necessary in companies with multinational workforces.
Dette speciale undersøger, hvordan intern interkulturel kommunikation påvirker medarbejderengagement i en dansk virksomhed med en multinationel medarbejderstab, med Eurowind Energy A/S som case. Med udgangspunkt i forskningsspørgsmål om hvilke forhold i intern kommunikation der påvirker engagement, og hvordan medarbejdere opfatter den interkulturelle kommunikation på arbejdspladsen, bygger studiet på litteratur om medarbejderengagement (bl.a. Kahn), intern kommunikation (bl.a. Welch og Ruck) og interkulturelle kommunikationskompetencer. Der anvendes en kvalitativ tilgang med interviews af danske og internationale medarbejdere ved hovedkontoret i Danmark og templateanalyse af de transskriberede data. Resultaterne viser, at medarbejderengagement, intern kommunikation og interkulturel kommunikation er tæt forbundne og særligt vigtige i arbejdsstyrker med forskellige nationaliteter. Hos Eurowind Energy rummer den interne interkulturelle kommunikation både elementer, der fremmer engagement, og elementer, der reducerer det; holdning og støtte har stor betydning, og en sprogpolitik er nødvendig i virksomheder med multinationale arbejdsstyrker.
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