Integrating AI Personas in UX Design Workflows: An Exploratory Study
Authors
Term
4. term
Education
Publication year
2024
Submitted on
2024-05-29
Pages
65
Abstract
This exploratory study examines the benefits of integrating an AI persona, informed by a qualitative persona, into UX design workflows. Using a wireframe of a meal-planning app designed for university students as a case study, we created a qualitative persona based on feedback from 13 Danish students. We then developed two GPT models: one informed by this persona and one without this information. A between-subjects user study with four UX professionals assigned either the informed or uninformed AI evaluated the AI personas' impact on design efficiency, creativity, and decision-making. The informed AI persona provided valuable user-centered feedback, improved design processes by reducing biases, and prioritized user needs. Despite concerns about response specificity and data transparency of its knowledge base, the UX professionals showed a positive attitude towards the informed AI persona and the employment of AI tools in their workflows. The study demonstrates that informed AI personas can enhance UX design by offering efficient, user-focused feedback, especially when user interaction is limited, further signifying the potential of mixing the fields of UX and AI.
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