In search for new brand identity: branding industrial city of Ostrava
Translated title
branding industrial city of Ostrava
Author
Term
4. term
Education
Publication year
2012
Submitted on
2012-02-02
Pages
96
Abstract
With the increasing competitiveness of destinations, the aim to differentiate the places becomes more difficult for destination marketers. To achieve the differentiation and brand customer´s loyalty require the understanding of destination image formation and the variables influencing it. By investigation of these study fields may be established the brand with sustainable, unique, strong and favorable core values and associations.
Keywords
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