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A master's thesis from Aalborg University
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Implementation of Jira in Plandays Research & Insights team

Translated title

Implementation of Jira in Plandays Research & Insights team: Workflows and value creation

Author

Term

4. term

Publication year

2002

Submitted on

Pages

58

Abstract

Dette projekt undersøger implementeringen af Jira som en Single Source of Truth i Plandays Research & Insights-team i en periode med større organisatoriske ændringer og et strategisk skifte fra output- til outcome-fokus. Udgangspunktet er spørgsmålet om, hvordan en output-drevet platformlogik, knyttet til platformskapitalisme, påvirker forskningsarbejde, målafstemning og beslutningstagning, samt hvilke betingelser der skal være til stede for, at en sådan implementering kan skabe værdi. Med en technoantropologisk tilgang anvendes hermeneutik og mentale modeller til at forstå teammedlemmers oplevelser, suppleret af planlagte aktiviteter som en intern Jira School, interviews og tematisk dataanalyse. Analysen peger på flere udfordringer: fravær af tydeligt outcome-fokus, begrænset inddragelse af R&I i design og udrulning, spredt information på tværs af værktøjer, forskellige mentale modeller internt i teamet samt komplekse interessentbehov og samarbejdsrelationer. Disse forhold gør en entydig Single Source of Truth vanskelig i praksis og rejser spørgsmål om mål- og beslutningskvalitet. Rapporten anbefaler, at implementering af støttende platforme forudgås af omfattende samarbejde, fælles mål- og begrebsafklaring (især omkring forskningsresultater), og uddannelsesindsatser, så beslutninger bygger på en holistisk forståelse af organisationens mål og kan føre til bedre outcome og samlet succes.

This thesis examines the implementation of Jira as a Single Source of Truth in Planday’s Research & Insights team amid significant organizational change and a strategic shift from output to outcome. It asks how an output‑driven platform logic, associated with platform capitalism, shapes research work, goal alignment, and decision making, and what conditions are needed to realize value from such an implementation. Using a techno‑anthropological approach, the study applies hermeneutics and mental models to interpret team members’ experiences, complemented by planned activities such as an internal Jira School, interviews, and thematic data analysis. The analysis highlights several challenges: a weak outcome focus, limited involvement of the R&I team in design and rollout, information scattered across tools, differing mental models within the team, and diverse stakeholder needs that complicate cross‑collaboration. These factors make a straightforward Single Source of Truth difficult in practice and raise concerns about goal alignment and decision effectiveness. The report recommends that supportive platforms be preceded by comprehensive collaboration, shared definitions and goals (especially around research outcomes), and educational efforts, so that decisions rest on a holistic understanding of organizational objectives and lead to improved outcomes and overall success.

[This summary has been generated with the help of AI directly from the project (PDF)]