Impact of Automation in Platform Business for Sustainable Performance
Authors
Moktan, Rheenzin Dolma ; Khatri K C, Puja
Term
4. Term
Publication year
2021
Submitted on
2021-06-02
Pages
92
Abstract
Denne afhandling undersøger, hvordan automatisering i platformvirksomheder påvirker bæredygtig performance. Med udgangspunkt i et identificeret videnshul mellem litteraturen om automatisering og platforme formuleres formålet som at forstå automatiseringens bidrag til bæredygtighed på tværs af de økonomiske, miljømæssige og sociale dimensioner. Studiet anvender et kvalitativt enkeltcasestudie af den amerikanske platformvirksomhed Project44. Datagrundlaget omfatter semistrukturerede interviews med medarbejdere hos Project44 og en kundebedrift (IFCO Systems) samt supplerende webkilder. Materialet analyseres tematisk (bl.a. med NVivo) og fortolkes gennem transaktionsomkostningsteori og legitimitetsteori samt i et internationalt perspektiv. På baggrund af de indsamlede data konkluderer afhandlingen, at automatisering spiller en nøglerolle for platformvirksomheders bæredygtige performance ved at have betydning for alle tre bæredygtighedssøjler. Afhandlingen bidrager dermed til at udfylde et litteraturhul og tilbyder et konceptuelt rammeværk for fremtidige studier. Begrænsninger og forslag til videre forskning præsenteres afslutningsvis.
This thesis examines how automation in platform businesses influences sustainable performance. Addressing a noted gap between scholarship on automation and platform models, the study aims to understand automation’s contribution to sustainability across economic, environmental, and social dimensions. It employs a qualitative single-case design focused on the American platform company Project44. Data were collected through semi-structured interviews with Project44 employees and a customer firm (IFCO Systems) and complemented with web-based sources. The material was analyzed thematically (including NVivo-supported coding) and interpreted through transaction cost and legitimacy theory within an international perspective. Based on the collected data, the thesis concludes that automation plays a key role in enabling sustainable performance in platform businesses by affecting all three pillars of sustainability. The work contributes by addressing a literature gap and offering a conceptual framework to guide future research. Limitations and avenues for further study are outlined.
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