A master thesis from Aalborg University
Impact of 3D Virtual Tours on User Experience
Author(s)
Term
4. Term
Publication year
2024
Submitted on
2024-06-14
Pages
23 pages
Abstract
3D web technology provides great opportunities by using WebGL to manipulate 3D objects on the web. We see that there is a great interest in using this technology in the real estate business to display residences inside a 3D virtual tour. Our research focuses on whether the 3D virtual tour impacts the user's choices of the apartment and how 3D impacts the user experience. We found, by doing a two-tailed Wilcoxon signed rank test, that there is no statistical significance between the ranking of apartments in conventional 2D and 3D virtual tours. We did find the 3D virtual tour to be more engaging and better at evaluating the size and space of the apartment as well as providing a better understanding of the apartment layout. Also, 2D was found to be more intuitive, more efficient, and overall easier to use than 3D. Our biggest factor that affected the results for this study is that we only acquired 30 participants, and if a replica of this study is going to be conducted, we recommend an increase in participants conducting this research.
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