Immigrant Entrepreneurship in Denmark- Motivations and challenges: case study of Nepalese Entrepreneurs.
Author
Biraji, Sudhir
Term
4. term
Education
Publication year
2019
Submitted on
2019-06-05
Pages
65
Abstract
Denne undersøgelse belyser, hvad der motiverer nepalesiske indvandrer-iværksættere i København, og hvilke udfordringer de møder. Den bygger på interviews med fem iværksættere. Deltagerne fremhævede flere grunde til at starte virksomhed: et ønske om uafhængighed og autonomi, mulighed for højere indkomst, personlig tilfredsstillelse og at bevare selvværdet/ikke tabe ansigt samt et socialt ønske om at bidrage til deres fællesskab. Sprogbarrierer på det bredere arbejdsmarked skubbede også nogle mod selvstændighed. Flere, der kom til Danmark på studietilladelse, arbejdede i køkkener for at finansiere studierne og opbyggede madlavningskompetencer, som senere motiverede dem til at åbne restauranter. Gruppepres blev også nævnt. De vigtigste udfordringer var at skaffe opstartskapital og at tiltrække lokale danske kunder, hvilket var sværere uden brede sociale netværk. Begrænset dansk sprogkundskab gjorde det vanskeligt at håndtere kunderelationer og finde information. De oplevede især konkurrence fra virksomheder uden for deres egen etniske gruppe. Da de ikke brugte familie som arbejdskraft, var rekruttering også vanskelig; forsøg på at ansætte medarbejdere fra samme etniske miljø for at holde lønninger og priser nede begrænsede rekrutteringen yderligere. Samlet set var den største udfordring at øge antallet af lokale danske kunder.
This study explores what motivates Nepalese immigrant entrepreneurs in Copenhagen and the hurdles they face. It draws on interviews with five entrepreneurs. Participants described several reasons for starting a business: a desire for independence and autonomy, the opportunity to increase income, personal satisfaction and maintaining self-esteem/not losing face, and a social motivation to support their community. Language barriers in the wider job market also pushed some toward self-employment. Several who came to Denmark on student visas worked in kitchens to fund their studies, building cooking skills that later encouraged them to open restaurants. Peer pressure was mentioned as well. Key challenges included securing start-up capital and attracting local Danish customers, which was harder without broad social networks. Limited Danish-language skills made it difficult to manage customer relationships and find information. They reported competition mainly with businesses outside their own ethnic community. Because they did not rely on family labor, hiring staff was also challenging; efforts to recruit workers from the same ethnic group to keep wages and prices low further constrained recruitment. Overall, the main hurdle was increasing the number of local Danish customers.
[This abstract was generated with the help of AI]
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