"If bring someone, it needs to be one that can shut their mouth" - A qualitative study on Danish birdwatchers' motivations.
Author
Olsen, Thea Skrefsrud
Term
4. term
Education
Publication year
2022
Submitted on
2022-10-13
Pages
56
Abstract
Dette speciale undersøger, hvorfor mennesker i Danmark dyrker fuglekiggeri, og hvad disse motivationer indebærer. Med udgangspunkt i den voksende natur- og nichéturisme og et begrænset skandinavisk vidensgrundlag stilles spørgsmålet: Hvad er danske fuglekiggeres motivationer for at udøve aktiviteten, og hvad indebærer de? Empirisk materiale er indsamlet gennem otte semistrukturerede, dybdegående interviews med fuglekiggere på Sjælland, som er transskriberet, kodet og tematisk analyseret i dialog med motivationsteori og tidligere forskning (herunder Maslows behovspyramide og Pearces Travel Career Ladder). Fundene peger på et bredt og overlappende motivlandskab i fem kategorier: fotografering, afslapning og indre ro, socialt fællesskab og relationer, viden og læring samt naturoplevelser og æstetik. På tværs af beretningerne fremkom også en menneske-dyr-forbindelse som en meningsfuld dimension af praksissen. Studiet bidrager med et kvalitativt, individnært perspektiv på danske fuglekiggeres motivationer, fremhæver variationen inden for og på tværs af kategorier og giver indsigter, der kan informere destinationsudvikling og kommunikation.
This thesis examines why people in Denmark engage in birdwatching and what those motivations involve. Set against the growth of nature-based and niche tourism and a limited Scandinavian evidence base, it asks: What are Danish birdwatchers’ motivations for conducting this activity, and what do these motivations entail? Empirical material was generated through eight semi-structured, in-depth interviews with birdwatchers on Zealand, Denmark, which were transcribed, coded, and thematically analyzed in dialogue with motivation theory and prior research (including Maslow’s hierarchy of needs and Pearce’s Travel Career Ladder). The findings indicate a diverse and overlapping set of motives grouped into five categories: photography; relaxation and inner peace; social community and relationships; knowledge and learning; and experiencing nature and aesthetics. Across accounts, a human-animal connection also emerged as a meaningful dimension of practice. The study contributes a qualitative, individual-level perspective on Danish birdwatchers’ motivations, highlights variation within and across categories, and offers insights that may inform destination development and communication.
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