iExperience
Authors
Olsen, Jane Overgaard Brink ; Strand, Kjersti Barstad
Term
4. term
Education
Publication year
2014
Submitted on
2014-05-28
Pages
103
Abstract
Dette speciale anvender to hovedcases og en tredje sag som metodisk reference for at undersøge, hvordan iBeacon-teknologi kan bruges i brugeroplevelsesdesign i konkrete sammenhænge. iBeacon er små Bluetooth-beacons, der muliggør stednære interaktioner i fysiske rum. Hovedcasen er softwarevirksomheden Huge Lawn, som er i gang med at udforske iBeacons. Den anden case er den danske fastfoodkæde Sunset Boulevard. Projektet munder ud i to koncepter: (1) en gennemgang af Huge Lawns interne appudviklingsproces, suppleret med to ændrede proceskoncepter og et metodekit, der tydeliggør og foreslår nye procesaktiviteter; og (2) et appkoncept med iBeacon-funktioner målrettet Sunset Boulevards kunder.
This thesis uses two primary cases and a third as a methodological reference to explore how iBeacon technology can be applied in user experience (UX) design in specific contexts. iBeacon is a Bluetooth-based beacon that enables location-aware interactions in physical spaces. The main case is the application software company Huge Lawn, which is currently exploring iBeacons. The second case is the Danish fast-food chain Sunset Boulevard. The project results in two concepts: (1) a review of Huge Lawn's internal app development process, supplemented with two revised process concepts and a method kit that clarifies and suggests new process activities; and (2) a customer app concept for Sunset Boulevard that includes iBeacon features.
[This abstract was generated with the help of AI]
Keywords
ibeacon ; ux ; user experience ; iExperience ; beacon