Identity Formation in Destination Branding - a perspective on Aalborg

Østergaard, Andreas Thestrup ; Madsen, Christoffer

4. term

Culture, Communication and Globalization, Master

2018

2018-05-31

121

Specialet undersøger, hvordan Aalborgs identitet som rejsemål formes og kommunikeres af VisitAalborg, byens turismemarkedsføringsorganisation, set fra et markedsføringsperspektiv. Det analyserer også Kinas udgående turisme (kinesiske borgeres rejser til udlandet) for at belyse, hvordan sociale medier kan bruges til at tiltrække unge kinesiske turister til Aalborg.

This thesis examines how Aalborg's identity as a travel destination is shaped and communicated by VisitAalborg, the city's tourism marketing organization, from a marketing perspective. It also analyzes China's outbound tourism (international travel by Chinese residents) to explore how social media can be used to attract young Chinese tourists to Aalborg.

[This abstract was generated with the help of AI]

Destination branding ; Identity Formation ; Aalborg ; Tourists ; Tourism ; Social media

Download
View record in AAU Student Projects