Identity Formation in Destination Branding - a perspective on Aalborg
Translated title
Term
4. term
Publication year
2018
Submitted on
2018-05-31
Pages
121
Abstract
A study concerned with the identity formation of Aalborg created through VisitAalborg from a marketing perspective, complimented by an analysis of outbound tourism in China on how to attract young Chinese tourists to Aalborg through the use of social media.
Keywords
Documents