How to succeed with Digital Platform Business Models: THE CASE OF OSCARS BILUDLEJNING APS & VISUTASK APS
Author
Term
4. Semester
Publication year
2023
Submitted on
2023-01-03
Pages
37
Abstract
This thesis seeks to explain how digital platform business models succeed. This has been done through a triangulation of data sources, which has allowed to conduct a comprehensive literature review of how digital platform business models have been established as a field of research. Utilizing the knowledge gained through the literature review has allowed to answer the problem formulation “How do Digital Platform Business Models manage to succeed and grow to become international businesses? The case of VisuTask Aps and Oscars Biludlejning Aps.” The applied knowledge from the literature review has enabled a fulfilling analysis of how digital platform business models succeed, enabling a construct of a conceptualization to explain the parameters of success.
This thesis seeks to explain how digital platform business models succeed. This has been done through a triangulation of data sources, which has allowed to conduct a comprehensive literature review of how digital platform business models have been established as a field of research. Utilizing the knowledge gained through the literature review has allowed to answer the problem formulation “How do Digital Platform Business Models manage to succeed and grow to become international businesses? The case of VisuTask Aps and Oscars Biludlejning Aps.” The applied knowledge from the literature review has enabled a fulfilling analysis of how digital platform business models succeed, enabling a construct of a conceptualization to explain the parameters of success.
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