How does Airbnb China impact the hotels in Beijing?
Author
Hou, Xian
Term
4. term
Publication year
2018
Submitted on
2018-05-30
Abstract
This thesis examines how Airbnb China affects hotels in Beijing from the perspective of hotel managers. Framed by the debate on Airbnb as a potential disruptive innovation and its 2015 entry into the Chinese market, the study employs a qualitative case study using semi-structured interviews with six hotel managers in Beijing. Guided by disruptive innovation theory, the analysis identifies four themes that shape competitive dynamics between hotels and Airbnb in Beijing: the characteristics of Beijing as a destination, differences in service level, security, and location attributes. The findings indicate that Airbnb’s impact on hotels is mediated by these factors rather than a single driver, and is best understood in relation to local market conditions. The study is limited to managers’ perspectives in Beijing and recommends future research incorporating other stakeholders to provide a more comprehensive view.
Denne afhandling undersøger, hvordan Airbnb China påvirker hotellerne i Beijing ud fra hotelchefernes perspektiv. Med baggrund i Airbnb’s indtog på det kinesiske marked i 2015 og diskussionen om platformen som en mulig disruptiv innovation, gennemføres et kvalitativt casestudie baseret på semistrukturerede interviews med seks hotelchefer i Beijing. Analysen er forankret i teorien om disruptiv innovation og identificerer fire centrale temaer, der præger konkurrencesituationen mellem hoteller og Airbnb i Beijing: Beijing som destination, forskelle i serviceniveau, sikkerhed samt lokationsattributter. Resultaterne peger på, at Airbnb’s indvirkning på hotellerne formes af disse forhold, snarere end af en enkeltstående faktor, og at effekterne forstås bedst i lyset af markedets lokale særtræk. Undersøgelsen afgrænses til hotelchefers synspunkter i Beijing og anbefaler fremtidige studier, der inddrager andre aktører for et mere fuldstændigt billede.
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