A master thesis from Aalborg University
HOW DO EASTERN EUROPEAN EXPATRIATES PERCEIVE DANISH FASHION AND WHETHER IT IS A FORM OF COMMUNICATION AND INTEGRATION?
Author(s)
Term
4. term
Publication year
2017
Submitted on
2017-09-15
Pages
88 pages
Abstract
This paper examines the relationship between Eastern European self-initiated expatriates in Denmark and their acculturation to the Danish society, particularly through apparel, by using hermeneutic circle. This study contributes to consumer behaviour field by investigating the link between acculturation and apparel consumption as intercultural phenomena, if such takes place, that have been given relatively little attention in scientific literature. It is intriguing to observe consumers directly through in-depth interview in order to understand their perspectives and values towards fashion consumption and integration to the Danish society through it. Therefore, attention will lie on fashion and apparel consumption in Denmark among Eastern European males.
Keywords
Documents
Colophon: This page is part of the AAU Student Projects portal, which is run by Aalborg University. Here, you can find and download publicly available bachelor's theses and master's projects from across the university dating from 2008 onwards. Student projects from before 2008 are available in printed form at Aalborg University Library.
If you have any questions about AAU Student Projects or the research registration, dissemination and analysis at Aalborg University, please feel free to contact the VBN team. You can also find more information in the AAU Student Projects FAQs.