How Corporate Social Responsibility is understood and applied by large multinational companies?
Authors
Georgieva, Yenislava Rosenova ; Spasov, Bozhidar Kalinov
Term
4. Term
Publication year
2017
Submitted on
2017-06-07
Pages
111
Abstract
Dette speciale undersøger, hvordan indarbejdelse af Corporate Social Responsibility (CSR) – virksomheders sociale og miljømæssige ansvar – i forretningspraksis påvirker virksomheders omdømme og brandimage. Først gives et kort historisk overblik over CSR’s udvikling for at belyse de centrale principper. Dernæst præsenteres den teoretiske ramme baseret på eksisterende forskning samt en selvudviklet konceptuel model, der anvendes i analysen. Den analytiske del bygger på bæredygtighedsrapporter offentliggjort i 2017 af de 150 største globale virksomheder ifølge Fortune Magazine. Korrelationsforholdet mellem brandimage og engagement i CSR-aktiviteter for 15 udvalgte store virksomheder undersøges med hjælp af Leximancer, et tekstanalytisk værktøj. I de afsluttende afsnit fremlægges resultater, diskussion og konklusioner, som samlet giver et aktuelt overblik over, hvad CSR kan betyde for virksomheder.
This thesis examines how adopting Corporate Social Responsibility (CSR)—companies’ social and environmental responsibilities—affects corporate reputation and brand image. It begins with a brief historical overview of CSR to clarify its core principles. The study then outlines the theoretical foundation drawn from existing scholarship and introduces a self-developed conceptual framework used in the analysis. The analytical component relies on sustainability reports published in 2017 by the top 150 global companies, as ranked by Fortune Magazine. The correlation between brand image and engagement in CSR activities is assessed for 15 selected major companies using Leximancer, a text-analysis tool. The final sections present the results, discussion, and conclusions, offering a clear picture of the current implications of CSR for businesses.
[This abstract was generated with the help of AI]
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