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A master's thesis from Aalborg University
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How can SMEs that follow a circular business model use branding to influence customers to buy their products?

Translated title

Author

Term

4. Term

Education

Economics and Business Administration (International Business Economics), Master

Publication year

2019

Submitted on

Pages

47

Keywords

circular economy ; circular business models ; circular branding ; brand equity ; conceptual framework ; qualitative study ; IT hardware ; refurbishing industry

Documents

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