HOW CAN DIFFERENT PERCEPTIONS OF STAKEHOLDERS INVOLVED IN THE ORGANIZATION OF A FESTIVAL INFLUENCE THE FUTURE DEVELOPMENT OF A DESTINATION? (CASE STUDY: UNTOLD FESTIVAL)
Author
Arambasa, Claudia-Mirela
Term
4. term
Education
Publication year
2016
Submitted on
2016-05-31
Pages
70
Abstract
Denne afhandling undersøger, hvordan forskellige opfattelser blandt interessenter involveret i organiseringen af en festival kan påvirke en destinations fremtidige udvikling, med Untold Festival i Cluj-Napoca, Rumænien, som casestudie. Studien vurderer festivalens bidrag til byens turisme og lokalsamfund og undersøger, hvordan destinationsorganisationen (DMO) anvender festivalen som et strategisk redskab. Metodisk er der tale om et eksplorativt design, der kombinerer kvantitative og kvalitative data via spørgeskema, netnografi og interviews for at belyse holdninger, oplevede økonomiske og sociokulturelle effekter samt samarbejdsdynamikker mellem aktører. Det teoretiske grundlag omfatter litteratur om event- og festivalturisme, herunder nøglekomponenter, eventtypologi, effekter, lokalsamfundsudvikling, destinationsudvikling og samarbejde. Resultaterne præsenteres som observationer, der tydeliggør, at forskellige mål og værdiopfattelser både kan skabe muligheder for innovation og udfordringer for koordinering og fordeling af gevinster; denne uddragnings tekst rapporterer ikke specifikke effektmål, men skitserer implikationer for Cluj-Napocas destinationsudvikling. Afhandlingen giver praktiske indsigter for arrangører og DMO’er i Cluj-Napoca og Rumænien ved at pege på svagheder og udviklingsbehov i festivalturismen og udgør et grundlag for videre forskning.
This thesis examines how differing perceptions among stakeholders involved in organizing a festival can influence a destination’s future development, using the Untold Festival in Cluj-Napoca, Romania, as a case study. It assesses the festival’s contribution to local tourism and community development and explores how the destination management organization (DMO) leverages the event as a strategic tool. Methodologically, the study is exploratory and combines quantitative and qualitative data through a questionnaire, netnography, and interviews to illuminate attitudes, perceived economic and sociocultural impacts, and collaboration dynamics among actors. The theoretical framework draws on event and festival tourism literature, including key components, event typologies, impacts, community and destination development, and collaboration. Findings are presented as observations indicating that divergent goals and value perceptions can create both opportunities for innovation and challenges for coordination and benefit sharing; this excerpt does not report detailed impact measures but outlines implications for Cluj-Napoca’s destination development. The research offers practical insights for event organizers and DMOs in Cluj-Napoca and Romania by highlighting weaknesses and improvement needs in festival tourism and provides a basis for further study.
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