Hotel staff perceptions of the Green Key eco-label and sustainability practices: The case of a certified Copenhagen hotel
Author
Rendeiro, Marlene Nunes
Term
4. term
Education
Publication year
2022
Pages
20
Abstract
This thesis examines hotel staff perceptions of the Green Key eco-label and the sustainability practices it promotes within the hospitality sector. Addressing a gap in the literature—where employee perspectives are underexplored and certification can add workload and role ambiguity—the study investigates how Green Key is experienced in practice and how it affects daily work routines. It employs a qualitative single-case study of a Green Key–certified hotel in Copenhagen, based on five interviews with staff and insights from the researcher’s four-month internship at Green Key International. The thesis contextualizes the Green Key program, including requirements for an environmental manager, a green committee, and staff training, and explores staff awareness and participation, the perceived importance of certification, perceived contributions to sustainability, and practical challenges of implementation. Specific empirical results are presented in the full thesis and are not included in this excerpt. The study contributes practice-oriented insights into how eco-labels are experienced by frontline hotel staff and what this implies for implementing sustainability in hotel operations.
Denne afhandling undersøger hotelmedarbejderes opfattelser af Green Key-økomærket og de tilhørende bæredygtighedspraksisser i hotelbranchen. Med udgangspunkt i, at personalets perspektiv er underbelyst i litteraturen, og at implementering af certificering kan medføre ekstra arbejdsbyrde og uklare roller, fokuserer studiet på, hvordan ordningen opleves i praksis og hvordan den påvirker daglige arbejdsrutiner. Undersøgelsen er et kvalitativt enkeltcasestudie på et Green Key-certificeret hotel i København og bygger på fem interviews med medarbejdere samt forskerens erfaringer fra et fire måneders praktikforløb hos Green Key International. Afhandlingen kontekstualiserer Green Key-programmet, herunder krav om miljøansvarlig, grøn komité og personaleuddannelse, og samler indsigter om personalets viden og deltagelse, oplevet betydning af certificeringen, oplevede bidrag til bæredygtighed og praktiske udfordringer ved implementeringen. Konkrete resultater og nuancerede fund præsenteres i den fulde afhandling; de fremgår ikke af dette uddrag. Studiet bidrager med praksisnære perspektiver på, hvordan økomærker påvirker frontpersonalet og implementeringen af bæredygtighed i hoteldrift.
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