Handheld AR for advertising
Author
gjelstrup, christian
Term
4. term
Education
Publication year
2011
Abstract
Responding to the growing interest in augmented reality (AR) and the capabilities of modern smartphones, this thesis examines handheld AR for advertising with an emphasis on outdoor, mobile experiences. It surveys AR definitions, requirements, and application areas, and reviews advances in vision-based tracking, particularly natural feature tracking (NFT) on smartphones. Through collaboration with a professional advertising agency, the project specifies and develops an iPhone application that augments a poster-like outdoor environment using NFT. The thesis reports conceptual and technical analyses of handheld AR, including platform limitations, tracking and registration methods, and challenges in unpredictable outdoor settings. To assess the perceptual qualities of the experience, theories of sensual and spatial presence are adopted as the evaluation lens. The excerpt presents the design rationale and implementation approach but does not report empirical findings; instead, it outlines a prototype and an evaluation framework intended to guide the use of handheld AR in advertising.
I takt med den stigende interesse for augmented reality (AR) og moderne smartphones’ muligheder undersøger denne afhandling håndholdt AR til reklame med fokus på mobile, udendørs oplevelser. Arbejdet kortlægger definitioner, krav og anvendelsesområder for AR og gennemgår fremskridt inden for visionsbaseret tracking, særligt natural feature tracking (NFT) på smartphones. Gennem et samarbejde med et professionelt reklamebureau specificeres og udvikles en iPhone-applikation, der udvider et plakatlignende udemiljø ved hjælp af NFT. Afhandlingen beskriver konceptuelle og tekniske analyser af håndholdt AR, herunder platformens begrænsninger, metoder til tracking og registrering samt udfordringer i uforudsigelige udendørs forhold. For at vurdere oplevelsens perceptuelle kvaliteter anvendes teorier om sensuel og spatial tilstedeværelse som evalueringsramme. Uddraget præsenterer designbegrundelser og implementeringstilgang, men indeholder ikke empiriske resultater; i stedet skitseres en prototype og en evalueringsramme, der kan guide brugen af håndholdt AR i reklame.
[This apstract has been generated with the help of AI directly from the project full text]
Keywords