Grøn Markedsføring: Et studie af British Airways
Translated title
Green Marketing: A case study of British Airways
Author
Term
10. term
Publication year
2008
Submitted on
2008-01-29
Pages
56
Abstract
This thesis deals with British Airways’ green initiative of carbon offsetting in connection with attracting British consumers.
Dette speciale handler om British Airways grønne initiativ om co2 kompensation i forbindelse med at tiltrække britiske kunder.
Keywords
Documents