Goal Alignment Impact On a Firm's Internationalization Process
Authors
Nielsen-Gee, Jacob Timothy ; Jensen, Pia Askham
Term
4. Semester
Publication year
2023
Submitted on
2023-05-31
Pages
67
Abstract
This thesis examines how and why goal alignment affects the internationalization process of firms, using Eurowind Energy as a single-case study. Taking a pragmatic stance, it employs mixed methods—semi-structured interviews and a questionnaire—followed by thematic analysis in which survey responses guide the grouping of themes. The results are summarized in an emergent framework and discussed against established theories including Schein’s three levels of culture, Goal Setting Theory, and the Resource-Based View. Findings indicate that a high degree of goal alignment can boost employee creativity and drive, provide clearer direction and a shared objective, and thereby increase the likelihood of successful internationalization. Effective vision communication is highlighted as crucial, and organizational culture is identified as a moderating factor shaping the impact of goal alignment on the internationalization process. The thesis assesses Eurowind’s degree of goal alignment and offers a framework to inform practice and future research.
Dette speciale undersøger, hvordan og hvorfor måljustering (goal alignment) påvirker virksomheders internationaliseringsproces, med Eurowind Energy som case. Med en pragmatisk tilgang anvendes et enkelt-case design og blandede metoder: semi-strukturerede interviews og et spørgeskema, efterfulgt af tematisk analyse, hvor spørgeskemasvarene guider temagrupering. Resultaterne visualiseres i et fremvoksende rammeværk og diskuteres op mod eksisterende teori, herunder Scheins tre kulturniveauer, Goal Setting Theory og Resource-Based View. Fundene indikerer, at en høj grad af måljustering kan styrke medarbejderes kreativitet og drivkraft, give klarere retning og et fælles mål, og dermed øge sandsynligheden for en vellykket internationalisering. Effektiv kommunikation af visionen fremhæves som central, og organisationskulturen identificeres som en modererende faktor for, hvor stærkt måljustering påvirker internationaliseringsprocessen. Specialet vurderer Eurowinds grad af måljustering og bidrager med et rammeværk, der kan informere praksis og kommende forskning.
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