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A master's thesis from Aalborg University
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Global warming and tourism: An explorative study into destination choice and tourism behaviour

Author

Term

4. term

Education

Publication year

2018

Submitted on

Pages

62

Abstract

Dette projekt undersøger, hvordan viden om global opvarmning påvirker rejsendes valg af destination og transport, og hvordan disse indsigter kan bruges til at mindske turismens bidrag til global opvarmning. Rejsebeslutninger formes af både indre motiver (f.eks. interesser og værdier) og ydre forhold (f.eks. pris og bekvemmelighed). Selvom klima ofte er vigtigt for, hvor folk ønsker at rejse hen, ser studiet også på, hvordan turisme påvirker global opvarmning, og om denne viden ændrer adfærd. Studiet er et kollektivt casestudie med syv personer og anvender en kombineret metode: et online spørgeskema og syv dybdegående interviews. Dataene blev analyseret ud fra fem temaer: sammenhængen mellem turisme og global opvarmning; miljømæssige hensyn og andre faktorer for rejsevalg, herunder transport; samt ansvar for at reducere global opvarmning. Resultaterne viser, at deltagerne i højere grad lagde vægt på økonomi og destinationskvaliteter end på klimahensyn. Hverken turismens negative påvirkning af global opvarmning eller global opvarmnings påvirkning af turismen blev ofte tillagt betydning, især ikke for rejsefrekvens og valg af transportform. Samtidig gav enkelte udtryk for, at global opvarmning fik dem til at tænke over fremtidige konsekvenser, når de valgte destinationer. Afslutningsvis peger studiet på praktiske implikationer: et behov for at bevæge sig væk fra at bruge adaptive tilgange som afbødning og i retning af mere bæredygtige løsninger. Der opfordres også til fremtidig forskning i kulturelle forhold og værdibårne, lokalsamfundsbaserede strategier til at mindske global opvarmnings konsekvenser i turismen.

This study examines how awareness of global warming shapes travelers’ decisions about where and how to travel, and how these insights could help reduce tourism’s contribution to global warming. Travel choices are influenced by intrinsic motives (such as personal interests and values) and extrinsic factors (such as price and convenience). While climate is widely seen as important for destination appeal, this study also considers how tourism contributes to global warming and whether knowing this changes behavior. The research is a collective case study of seven individuals using a mixed-methods approach: an online survey and seven in-depth interviews. The data were analyzed across five themes: the connection between tourism and global warming; environmental considerations and other influences on travel decisions, including transportation; and responsibility for reducing global warming. Findings indicate that participants prioritized finances and destination attributes over climate-related concerns. Neither tourism’s negative impact on global warming nor global warming’s impact on tourism was commonly used as a deciding factor, especially for travel frequency and choice of transport. At the same time, some individuals said that global warming prompted them to consider future effects when choosing destinations. The study concludes with practical implications, arguing for a shift away from relying on adaptive concepts as a form of mitigation toward more sustainable approaches. It also encourages future research into cultural factors and value-driven, community-based strategies for mitigating the impacts of global warming in tourism.

[This abstract was generated with the help of AI]