Future travellers - Creating Future Personas. An innovative design approach based on design foresight and persona creation
Author
Blasko, Dominik
Term
4. term
Education
Publication year
2024
Submitted on
2024-05-24
Abstract
This thesis investigates how design foresight combined with persona creation can strengthen airport service design by enabling flexible and resilient passenger journeys. Airports are complex, long-lived service ecosystems facing sustainability demands, stakeholder balance, and evolving traveler needs, making a future-oriented, user-centered perspective relevant. The project develops a methodology for “future personas”—a user-centered futuring tool—by adapting established foresight practices and focusing on megatrends and value-based trends to represent possible future travelers. The process included scoping and scanning, sense-making and structuring, storytelling, interviews, passenger journey mapping, a PESTLE+V analysis tailored to Copenhagen Airport, and testing through workshops supported by a lo-fi prototype. Workshop outcomes suggest the method’s viability as an ideation tool that fosters user-centric thinking in long-term service decisions, while highlighting the need for further development of value-trend foundations and assessment of usability beyond ideation.
Denne afhandling undersøger, hvordan design-foresight kombineret med personaskabelse kan styrke servicedesign i lufthavne ved at muliggøre fleksible og robuste kunderejser. Lufthavne er komplekse, langlivede serviceøkosystemer med krav til bæredygtighed, interessentbalancer og foranderlige passagerbehov, hvilket gør et fremtidsorienteret, brugercentreret perspektiv relevant. Projektet udvikler en metodik for “fremtidspersonaer” – et brugercentreret futuringsværktøj – ved at tilpasse etablerede foresight-praksisser og fokusere på megatendenser og værdibaserede tendenser for at skabe repræsentationer af mulige fremtidige rejsende. Processen omfattede scoping og scanning, sense-making og strukturering, storytelling, interviews, kortlægning af passagerrejser, en PESTLE+V-analyse med udgangspunkt i Copenhagen Airport samt afprøvning gennem workshops understøttet af en lo-fi prototype. Workshopresultaterne indikerer, at metoden er anvendelig som idéudviklingsværktøj, der kan fremme brugercentreret tænkning i langsigtede servicebeslutninger, samtidig med at der peges på behov for yderligere udvikling af værditendenser og evaluering af metodens anvendelighed ud over ideationsfasen.
[This apstract has been generated with the help of AI directly from the project full text]
Keywords