''Feminists Are Whiny, Gormless, Toxic Liars, As Anyone With An IQ Above That Of A Fruit Fly Already Instinctively Knows'': A Thematical Analysis Of How Manosphere Sways New Following
Author
Kuglin, Hanna Mariola
Term
4. term
Publication year
2023
Submitted on
2023-09-14
Abstract
This thesis examines the “Manosphere,” a loose online ecosystem of male-focused websites and forums that often display hostility toward women. It focuses on two Men’s Rights Activism (MRA) groups as case studies, as they are often seen as a gateway to more extreme ideologies. These groups oppose feminist agendas, which they portray as promoting female domination. Using thematic analysis—a systematic method for identifying recurring themes in content—the study investigates how MRAs on MensActivism.org and Justice for Men and Boys try to attract new supporters. The aim is to shed light on the consequences of this phenomenon in both digital spaces and everyday life. The analysis identifies six distinct strategies used by these groups.
Dette speciale undersøger den såkaldte "Manosphere" – et løst digitalt netværk af mandefokuserede websites og fora, der ofte udviser fjendtlighed over for kvinder. To bevægelser for mænds rettigheder (Men's Rights Activism, MRA) er valgt som casestudier, fordi de ofte opfattes som en indgang til mere ekstreme ideologier. Disse grupper står i opposition til feminisme, som de beskriver som et projekt for kvindelig dominans. Med en tematisk analyse – en systematisk gennemgang, der identificerer tilbagevendende temaer i indholdet – undersøger specialet, hvordan MRA-aktører på MensActivism.org og Justice for Men and Boys forsøger at tiltrække nye tilhængere. Formålet er at belyse, hvilke konsekvenser dette kan have både online og i den fysiske verden. Analysen identificerer seks forskellige strategier, som disse grupper anvender.
[This apstract has been rewritten with the help of AI based on the project's original abstract]
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