Facebook; the New advertising Medium?
Authors
Jensen, Tina Quist ; Petersen, Line Rosgaard
Term
10. term
Publication year
2008
Abstract
Based on the title page, this thesis examines whether Facebook can function as a new advertising medium, with a particular focus on branding through viral marketing on the platform. Situated within Culture, Communication & Globalisation (10th semester, 2008), the work positions Facebook as an emerging social networking site and considers how brands communicate in a user-driven environment. The excerpt does not provide details on the specific research question, methods, data, or findings, but it signals an interest in the opportunities and challenges of using viral approaches to generate brand awareness and engagement. Acknowledgments to an academic supervisor and a marketing manager suggest a potential link between theory and practice. Readers should consult the full thesis for the research design and conclusions.
Baseret på titelbladet undersøger dette speciale, om Facebook kan fungere som et nyt reklamemedie, med særligt fokus på branding via viral marketing på platformen. Indlejret i studieretningen Culture, Communication & Globalisation (10. semester, 2008) placerer arbejdet Facebook som en fremvoksende social netværksplatform og ser på, hvordan brands kan kommunikere i et brugercentreret miljø. Uddraget rummer ikke oplysninger om den konkrete problemformulering, metode, empiri eller resultater, men indikerer et fokus på muligheder og udfordringer ved at anvende virale greb til at skabe opmærksomhed og engagement omkring et brand. Tak til en akademisk vejleder og en marketingchef peger på en mulig kobling mellem teori og praksis. Læsere henvises til det fulde speciale for detaljer om forskningsdesign og konklusioner.
[This apstract has been generated with the help of AI directly from the project full text]