Exploring the hidden gems of Copenhagen: A case study of the Copenhagen Local Walks
Author
Tibori, Teodora Viktoria
Term
4. term
Education
Publication year
2024
Abstract
This thesis examines Copenhagen Local Walks, a set of free, self-guided digital walking tours developed by Copenhagen Visitor Service in collaboration with the StoryHunt app to reveal the city’s hidden gems and foster authentic experiences across five neighborhoods. Focusing on a City Centre route, it asks which factors shape user satisfaction with Copenhagen Local Walks and how these can be improved to enhance the overall tour experience. Guided by a social constructivist perspective, the qualitative case study combines the author’s first-hand use of the tour, observations, participant interviews, (online) desktop research, passive netnography, and feedback analysis, informed by concepts such as authenticity, placemaking, and community-based tourism. The aim is to identify the concept’s strengths and weaknesses, assess its potential to support more sustainable tourism and mitigate overtourism by dispersing visitors, and outline challenges and opportunities in integrating digital technologies into urban exploration. The thesis translates insights into practical recommendations for Copenhagen Visitor Service and offers ideas for developing interactivity and digital storytelling; specific findings are not detailed in the provided excerpt.
Dette speciale undersøger Copenhagen Local Walks, et sæt gratis, selvguidede digitale byvandringer udviklet af Copenhagen Visitor Service i samarbejde med StoryHunt for at fremhæve byens skjulte perler og skabe mere autentiske oplevelser på tværs af fem bydele. Med fokus på en rute i Indre By stilles det centrale spørgsmål: Hvilke faktorer påvirker brugertilfredshed med Copenhagen Local Walks, og hvordan kan disse forbedres for at styrke den overordnede oplevelse? Ud fra et socialkonstruktivistisk ståsted gennemføres et kvalitativt casestudie, der kombinerer forfatterens egen gennemgang af ruten, observationer, interviews med deltagere, (online) desktopresearch, passiv netnografi og analyse af feedback, informeret af begreber som autenticitet, placemaking og community-baseret turisme. Formålet er at identificere styrker og svagheder ved konceptet, belyse dets mulige bidrag til mere bæredygtig turisme og afbødning af overtourism gennem spredning af besøgende, samt afdække udfordringer og muligheder ved at integrere digitale teknologier i byoplevelser. Specialet søger at omsætte indsigter til anvendelige anbefalinger for Copenhagen Visitor Service og give inspiration til yderligere udvikling af interaktivitet og digital formidling; konkrete resultater er ikke gengivet i det udleverede uddrag.
[This apstract has been generated with the help of AI directly from the project full text]
Keywords