Exploring the complexity of independently living and the perception of healthy food. An emperical study investigating young adult Danes' perception of healthy food, which sources they most likely seek information from and who they find most trustworthy
Authors
Munch-Andersen, Karina Bauer ; Kristensen, Pernille ; Vejlgaard, Sarah
Term
4. term
Publication year
2017
Submitted on
2017-06-08
Pages
125
Abstract
Unge voksne i Danmark møder konstant rådgivning om sund mad fra medier og sociale medier, hvilket gør det svært at finde troværdig information. Samtidig viser tidligere studier, at mange har mindre gode kostvaner. Denne afhandling undersøger, hvordan unge voksne (18–25 år, bosat selvstændigt) opfatter sund mad, om de mangler viden, hvordan deres overgang fra at bo hos forældre til at bo selv påvirker deres forhold til mad i hverdagen, samt hvor de søger og hvem de stoler på for information. Metode: Studien anvender en eksplorativ sekventiel mixed-methods tilgang, hvor kvalitative fokusgruppeinterviews (fire grupper, i alt 16 deltagere) gennemføres først, efterfulgt af en kvantitativ spørgeskemaundersøgelse med 449 respondenter for at nuancere og udbrede fundene. Resultater: Deltagernes opfattelse af sund mad stemmer overens med de officielle danske kostråd. De søger information reflekteret og kritisk, men oplever behov for at filtrere budskaber fra forskellige aktører, før de kan stole på dem. At integrere sund mad i hverdagen er ofte ikke topprioritet på grund af de udfordringer, der er forbundet med det. Overgangen til at bo selv ændrer ikke direkte deres opfattelse af, hvad der er sundt, men påvirker i høj grad deres sundhedsadfærd og rutiner.
Young adults in Denmark face a constant stream of advice about healthy eating from media and social media, which makes trustworthy information hard to find. At the same time, earlier studies show they often have poorer dietary habits. This thesis explores how young adults (ages 18–25, living independently) understand healthy food, whether they lack knowledge, how the transition from living with parents to living independently shapes their everyday eating practices, and where they look for and trust information. Methods: The study uses an exploratory sequential mixed-methods design, starting with qualitative focus group interviews (four groups, 16 participants) and then a quantitative survey with 449 respondents to broaden and refine the insights. Findings: Participants’ view of healthy food aligns with the Danish official dietary guidelines. They search for information thoughtfully and critically but feel they must filter messages from various actors before trusting them. Integrating healthy eating into daily life is often not a top priority due to the challenges associated with it. The transition to independent living does not directly change their idea of what is healthy, but it strongly affects their health behaviors and routines.
[This abstract was generated with the help of AI]
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