AAU Student Projects - visit Aalborg University's student projects portal
A master's thesis from Aalborg University
Book cover


Exploring Satisfaction and Loyalty Within Volunteer Tourism: A Case Study of Projects Abroad

Author

Term

4. term

Education

Publication year

2015

Submitted on

Pages

87

Abstract

This thesis examines the relationship between satisfaction and loyalty within volunteer tourism, using Projects Abroad as a case study. It focuses on how volunteers’ perceived satisfaction may relate to loyalty behaviors such as repeat participation, recommendations, and continued engagement. The excerpt provided contains only the front page and therefore does not include the specific research questions, theoretical framework, data sources, methods, or findings, which cannot be summarized here. The study is situated in a tourism context and contributes to practical and scholarly discussions on understanding and enhancing volunteer experiences and long-term relationships.

Dette speciale undersøger forholdet mellem tilfredshed og loyalitet i voluntørturisme med Projects Abroad som casestudie. Fokus er på, hvordan frivilliges oplevede tilfredshed kan hænge sammen med loyalitetsadfærd, for eksempel gentagen deltagelse, anbefalinger og fortsat engagement. Uddraget omfatter kun forsiden og angiver derfor ikke præcise forskningsspørgsmål, teoretisk ramme, datakilder, metode eller resultater, som derfor ikke kan sammenfattes her. Studiet er forankret i en turismekontekst og bidrager til praksisnære og akademiske drøftelser om at forstå og styrke frivilliges oplevelser og langsigtede relationer.

[This apstract has been generated with the help of AI directly from the project full text]