Exploring how service design can encourage behavioral change: A shift from a linear to a circular way of thinking: How might we, through service design, aid in educating students in primary schools on responsible waste management and encourage a circular mindset?
Authors
Kalecikova, Lucia ; Wunder, Madeline ; Shomonof, Maria Ørnbo
Term
4. term
Education
Publication year
2021
Pages
109
Abstract
This thesis investigates how service design can encourage behavioral change in primary education by moving from linear to circular thinking about waste. It asks: How might we, through service design, aid in educating primary school students on responsible waste management and encourage a circular mindset? A literature review establishes a theoretical foundation in service design, circular economy, design for behavior change, and platform theory. Building on this, a design thinking case study focuses on environmental education through composting of bio-waste, using desk research, a survey, in-depth interviews, concept walkthroughs, and expert feedback. The work employs tools such as platform canvases, stakeholder and value network maps, journey maps, and a service blueprint to iteratively develop a school-oriented service concept. The outcome is a platform-based approach intended to support implementation in schools, make circular economy loops tangible for students, and enable value exchange among stakeholders. The process was constrained by COVID-19 restrictions and limited participant numbers, so findings reflect exploratory insights rather than statistical evidence.
Dette speciale undersøger, hvordan servicedesign kan fremme adfærdsændring i grundskolen ved at bevæge sig fra lineær til cirkulær tænkning om affald. Det centrale spørgsmål er: Hvordan kan vi gennem servicedesign hjælpe med at uddanne folkeskoleelever i ansvarlig affaldshåndtering og opmuntre til et cirkulært mindset? Et litteraturstudie etablerer et teoretisk fundament i servicedesign, cirkulær økonomi, adfærdsdesign og platformsteori. Med dette som udgangspunkt gennemføres et design thinking-casestudie med fokus på miljøundervisning gennem kompostering af bioaffald, understøttet af desk research, spørgeskema, dybdeinterviews, konceptgennemgange og ekspertfeedback. Arbejdet anvender værktøjer som platform canvas, interessent- og værdinetværkskort, journey maps og service blueprint til iterativ udvikling af et skoleorienteret servicekoncept. Resultatet er en platformbaseret tilgang, der understøtter implementering i skoler, gør cirkulære økonomisløjfer konkrete for elever og muliggør værdibytte mellem interessenter. Processen var begrænset af COVID-19-restriktioner og et begrænset antal deltagere, så resultaterne afspejler udforskende indsigter frem for statistisk evidens.
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