Exploring how Service Design can assist in identifying Social Impact opportunities in a business context
Authors
Ladefoged, Anders Drange ; Morag, Dominika Ewa
Term
4. term
Education
Publication year
2021
Pages
124
Abstract
Dette speciale undersøger, hvordan Service Design kan fungere som en bro mellem Social Impact og forretningsmodeller og derved synliggøre nye muligheder. Undersøgelsen er forankret i Greater Copenhagens start-up-miljø og kombinerer en bred litteraturgennemgang, der peger på et videnshul mellem service design, social impact og forretningsmodeller, med en empirisk designproces baseret på Double Diamond. Metoderne omfattede semistrukturerede interviews, aktørkortlægning, kunde- og følelsesrejser, use cases og struktureret ideation, og relevante interessenter blev inddraget tidligt gennem fysiske og online sessioner og workshops; den iterative tilgang bidrog til at reducere bias. Projektet undersøgte desuden, om et rammeværk eller et toolkit kunne støtte iværksættere i at identificere sociale værdiskabende tiltag. Resultaterne indikerer, at Service Design kan hjælpe med at identificere social impact-muligheder og har potentiale i den strategiske del af forretningsudvikling.
This thesis examines how Service Design can bridge Social Impact and Business Models to reveal new opportunity areas. Set in Greater Copenhagen’s start-up ecosystem, the study combines a broad literature review that surfaces a gap across service design, social impact and business models with an empirical design process guided by the Double Diamond. Methods included semi-structured interviews, actor mapping, customer and emotional journeys, use cases and structured ideation, while relevant stakeholders were engaged early through physical and online sessions and workshops; the iterative approach helped reduce bias. The project also explored whether a framework or toolkit could support entrepreneurs in identifying socially valuable opportunities. Findings indicate that Service Design can assist in spotting social impact opportunities and holds promise for strategic business development.
[This summary has been generated with the help of AI directly from the project (PDF)]
Keywords
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