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A master's thesis from Aalborg University
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Experiences and Sustainability in Valle Las Trancas

Authors

;

Term

4. term

Education

Publication year

2018

Abstract

This thesis examines how local conditions in Valle Las Trancas, a rural destination in Chile, shape tourism development and sustainable practices, and how situated experiences are strategically used to communicate sustainability values. The study adopts a qualitative, ethnographic design combining short-term fieldwork, participant observation, informal and semi-structured interviews, and visual documentation. It maps community dynamics (fragmentation, absentee landlords, non-governmental initiatives), policy processes (community-based approaches), and mobilization around the Free the Diguillín River movement. The analysis focuses on elements of experience—multi-sensory outdoor encounters, signs and artefacts, and social interactions—and highlights guides as cultural brokers who translate local knowledge and context, increasing visitors’ sense of place and encouraging low-impact behavior. Findings suggest that experiences can be strategically crafted to convey sustainability, helping to operationalize the concept for tourists while reframing experience beyond customer satisfaction. The thesis contributes by linking experience and sustainability in tourism and by showing how local knowledge can be mobilized to foster sustainable practices.

Denne afhandling undersøger, hvordan lokale forhold i Valle Las Trancas, en landlig destination i Chile, påvirker turismeudvikling og bæredygtige praksisser, samt hvordan situerede oplevelser bruges strategisk til at formidle bæredygtighedsværdier. Studiet anvender en kvalitativ, etnografisk tilgang med kortvarigt feltarbejde, deltagerobservation, uformelle og semistrukturerede interviews samt visuel dokumentation. Det kortlægger fællesskabsdynamikker (fragmentering, fraværende lodsejere, ikke-statslige initiativer), politiske processer (lokalt forankret politik) og mobilisering omkring Rio Diguillín Libre-bevægelsen. Analysen fokuserer på oplevelsens elementer – multisanselige udendørs møder, skilte og artefakter samt sociale interaktioner – og fremhæver guider som kulturelle brokere, der oversætter lokal viden og kontekst, øger turisters stedforståelse og opfordrer til adfærd med lavt aftryk. Resultaterne peger på, at oplevelser kan designes strategisk til at formidle bæredygtighed, hvilket hjælper med at operationalisere begrebet for turister og omdefinerer oplevelse ud over kundetilfredshed. Afhandlingen bidrager ved at forbinde oplevelse og bæredygtighed i turismen og ved at vise, hvordan lokal viden kan mobiliseres til at fremme bæredygtige praksisser.

[This apstract has been generated with the help of AI directly from the project full text]